I have to create a marketing campaign for any community in my state, and I chose the Florida Breast Cancer Foundation.
I chose this organization because I think health is essential. You can have everything else, but without health, you have nothing. My target audience with this campaign was young adults and men, so they are prepared if a situation like this happens to them or their families. Breast cancer is most often found in women, but men can get breast cancer too. About 1 out of every 100 breast cancers diagnosed in the United States is found in a man. There is not a lot of advertising about this, so I wanted to focus on men as well.
Logo Design
The Florida Breast Cancer Foundation logo seemed too busy to me, so I wanted to simplify it. Also, their current logo has the silhouette of a woman, and since I wanted to include men as well, I think the bow is more generic.
Social Media Post
Awareness Video
Brochure
Posters
